Let's face it, nobody likes to hear about delays, especially when you want your order yesterday (you hear that Amazon!). Learning how to inform customer about delivery delay is crucial for maintaining trust and satisfaction. This article dives directly into practical tactics and sample communications designed to mitigate disappointment, transforming unpleasant inconveniences into (somewhat) comforting reassurances. Nearly 68% of shoppers look for fast delivery times at checkout, so speed matters.
Learn how to use empathy to transform disappointment into understanding and realize that openness builds enduring (and profitable) connections with customers.
Understand The Reason For The Delay
First things first, you have to get to the bottom of why the delay happened. Reach out to your suppliers, customer service team, or literally anyone who can answer your questions. You can't do anything to rectify your customer's delay if you don't know what caused it in the first place.
Reach out to your suppliers ASAP
Talk to your suppliers immediately and get answers. Was there a storm or accident of some kind? Did something happen during the delivery itself?
Get specific details so you have answers ready for your customer. Also get information about when your customer's order will be delivered or any alternative solutions for your customer.
You need to not only take care of the problem in question, but determine if there's a bigger issue. 70% of customers say they have stopped doing business with a company due to poor customer service, so it's worth digging into the problem a bit more.
Make sure your CS team is informed about the delay details
Once you make contact with your suppliers, inform your customer service team with details of the delay so they're ready to handle the customers interactions. Coordinate with your suppliers to make sure the delivery will be handled and issues have been resolved.
Amazon does a great job helping their Prime customers who have delivery delays. The customer service team even has some discretion in how they respond. As Don Resinger shares on Tom's Guide, customers just need to ask when a delay occurs:
Amazon will now offer you a refund on your shipping fees. It makes no mention of Amazon Prime specifically. You will instead need to contact Amazon customer service, which according to many Internet users, will wind up giving you a free month.
Keep in mind that some internet users have reported even better perks in return for a late Amazon Prime delivery. Several posters have reported that the e-tailer offered anywhere from a $5 to $20 gift certificate toward any product on the site, a 20 percent discount on an Amazon Prime membership, or other offers.
Writing The Delivery Delay Message
When you have all the details about the delay ready, you need to get to work crafting your message to your (upset) customer. The key point to remember is to be honest and transparent. Sh*t happens all the time and if you're honest and upfront about it, your customer will appreciate it and won't wish for your company to go out of business (hopefully).
The first thing you should do to deal with delays is to contact your customers and explain the reasons why they're not receiving their orders on time. While emails or a dedicated response channel like Facebook Messenger are good options, making direct calls to your customers is better. You’ll be able to offer a personalized solution to the problem, and your customers will appreciate the extra effort you have made to call them. Discuss every detail of the order delays and give them an estimate of when to expect their package.
-Easy Ship
Note: If you write these emails a lot or use chat support often, you need to download the free Magical Chrome extension. With Magical, you can store the templates in this article (or create your own) and call them up with one click. You can also create and store chat support messages you can share with your team simply. Like this:
Some details you definitely need to include are:
1. A Straightforward Subject Line
Make it clear and straightforward to indicate the email's content, such as "Important Update on Your Order Delivery".
2. Acknowledgment & Apology for the Delay
Begin by acknowledging the delay and offering a sincere apology for any inconvenience caused and include the order number for reference.
3. Give an Honest Explanation for the Delay
Briefly explain the reason for the delay without making it overly complicated. Common reasons might include supply chain issues, high demand, or shipping disruptions.
4. Give a New Estimated Delivery Date
Provide a new, realistic estimated delivery date. If you can't provide a specific date, offer a time frame and explain why. Describe any actions being taken to resolve the issue and ensure timely delivery. This shows commitment to customer service.
5. Offer Options for the Customer
Offer options such as order tracking, the ability to choose a different product if applicable, or cancellation with a refund if the delay is significant and they prefer not to wait. Include details on how the customer can get in touch for further inquiries—email, phone number, and customer service hours.
6. Show Gratitude & Close
Thank the customer for their patience and understanding. Close with a courteous sign-off and include the name, position, and contact information of the person the customer can reach out to for assistance.
Basic Template for A Delivery Delay Notice Email
Subject: Update on Your Order #12345 - Delivery Delay Notice
Dear [Customer Name],
We are reaching out to inform you of a delay in the delivery of your order (#12345). We sincerely apologize for any inconvenience this may cause.
The delay is due to [brief explanation of the reason]. We are actively working to resolve this issue and now anticipate that your order will be delivered by [new estimated delivery date/time frame].
We understand how important it is for you to receive your order on time and want to assure you that we are doing everything possible to expedite the delivery process.
If you have any questions or need further assistance, please do not hesitate to contact our customer service team at [contact information]. You also have the option to [any other options available to the customer].
Thank you for your patience and understanding.
Warm regards,
[Your Name]
[Your Position]
[Your Company]
[Contact Information]
Dear [Customer Name],
We are reaching out to inform you of a delay in the delivery of your order (#12345). We sincerely apologize for any inconvenience this may cause.
The delay is due to [brief explanation of the reason]. We are actively working to resolve this issue and now anticipate that your order will be delivered by [new estimated delivery date/time frame].
We understand how important it is for you to receive your order on time and want to assure you that we are doing everything possible to expedite the delivery process.
If you have any questions or need further assistance, please do not hesitate to contact our customer service team at [contact information]. You also have the option to [any other options available to the customer].
Thank you for your patience and understanding.
Warm regards,
[Your Name]
[Your Position]
[Your Company]
[Contact Information]
Deliver The Message To Your Customer
Choose the right channels to deliver your message to the customer. When you have all the details about the order and when it will be delivered (or made alternative options), fire off that email pronto. Once you've done that, now you have to do damage control.
Ways to make it right with your customer
You can consider offering special discounts on future orders or (if you don't already) offer free shipping on their next order. This will go a long way to turning that frown upside down. Almost half of shoppers say they're likely to cut ties after just one late delivery.
Send an email with a discount code for their next purchase. By going beyond a mere apology and taking tangible steps to make things right, you're showing your customer that their satisfaction is paramount and you're committed to enhancing their experience.
The key is transparency and making amends in ways that matter to the consumer. Additionally, consider offering them the option of faster shipping for their upcoming orders without charging them more, as a gesture of goodwill.
The Role of Customer Support During Delays
When delays hit, customer support becomes the frontline defense in preserving customer relationships. Navigating this tricky terrain requires a balanced approach from teams, but what's the best strategy for handling such predicaments? Here's some key points to remember for your customer support team when dealing with customers who have delivery delays:
1. Be Proactive: Reach out to customers as soon as you are aware of a delay. Waiting for customers to contact you can lead to frustration and disappointment. A proactive approach demonstrates responsibility and respect for the customer's time.
2. Be Apologetic: Express empathy for the inconvenience caused by the delay. A sincere apology can go a long way in diffusing frustration and building trust.
3. Keep Customers Informed: Provide regular updates on the status of the delivery, even if there is no new information. Letting customers know they haven't been forgotten is crucial.
4. Empower Your Team: Ensure that your customer service team has the authority to make decisions and offer solutions without needing to escalate issues. This can significantly reduce resolution times and improve customer satisfaction.
5. Streamline the Resolution Process: Make it easy for customers to get in touch with customer service. Offer multiple channels for communication, such as phone, email, live chat, and social media, and ensure responses are timely and helpful.
6. Train Your Team: Ensure that all customer service representatives are trained to handle delivery delays and other common issues. They should be knowledgeable about company policies, empathetic in their communication, and skilled in de-escalation techniques.
How To Inform Customer About Delivery Delay Email Samples
1. Supply Chain Issue
Subject: Update on Your Order #[Order Number] - Temporary Shipping Delay
Dear [Customer Name],
We are writing to inform you about an unexpected delay in the delivery of your recent order #[Order Number]. Due to unforeseen supply chain disruptions, your order will be delayed by approximately [Time Frame].
We understand how important it is for you to receive your items on time, and we sincerely apologize for any inconvenience this may cause. Our team is working diligently to resolve this issue and ensure your order is shipped out as soon as possible.
We appreciate your patience and understanding during this time. Should you have any questions or need further assistance, please feel free to contact us at [Contact Information].
Thank you for choosing [Company Name]. We value your business and are committed to providing you with the best service possible.
Warm regards,
[Your Name]
Customer Service Team
[Company Name]
Dear [Customer Name],
We are writing to inform you about an unexpected delay in the delivery of your recent order #[Order Number]. Due to unforeseen supply chain disruptions, your order will be delayed by approximately [Time Frame].
We understand how important it is for you to receive your items on time, and we sincerely apologize for any inconvenience this may cause. Our team is working diligently to resolve this issue and ensure your order is shipped out as soon as possible.
We appreciate your patience and understanding during this time. Should you have any questions or need further assistance, please feel free to contact us at [Contact Information].
Thank you for choosing [Company Name]. We value your business and are committed to providing you with the best service possible.
Warm regards,
[Your Name]
Customer Service Team
[Company Name]
2. High Demand
Subject: Your Order #[Order Number] - High Demand Leads to Shipping Delay
Dear [Customer Name],
Thank you for your recent order #[Order Number] with [Company Name]. Due to an overwhelming demand for our products, we are experiencing a temporary delay in shipping. We anticipate your order will now arrive approximately [Time Frame] later than initially expected.
We apologize for any inconvenience this may cause and appreciate your patience as we work to fulfill your order as quickly as possible. Rest assured, we are taking all necessary steps to expedite the process.
For any concerns or further assistance, please do not hesitate to contact our customer support team at [Contact Information].
Thank you for your understanding and support.
Best regards,
[Your Name]
Customer Service Team
[Company Name]
Dear [Customer Name],
Thank you for your recent order #[Order Number] with [Company Name]. Due to an overwhelming demand for our products, we are experiencing a temporary delay in shipping. We anticipate your order will now arrive approximately [Time Frame] later than initially expected.
We apologize for any inconvenience this may cause and appreciate your patience as we work to fulfill your order as quickly as possible. Rest assured, we are taking all necessary steps to expedite the process.
For any concerns or further assistance, please do not hesitate to contact our customer support team at [Contact Information].
Thank you for your understanding and support.
Best regards,
[Your Name]
Customer Service Team
[Company Name]
3. Weather-related Delay
Subject: Weather-related Delay for Your Order #[Order Number]
Dear [Customer Name],
We regret to inform you that your order #[Order Number] will be delayed due to severe weather conditions affecting our shipping routes. The safety of our delivery teams and ensuring the quality of your order upon arrival are our top priorities.
We expect a delay of approximately [Time Frame] and will keep you updated with any changes. We apologize for any inconvenience this may cause and appreciate your understanding.
If you have any questions or concerns, please contact us at [Contact Information].
Thank you for your patience.
Warmly,
[Your Name]
Customer Support
[Company Name]
Dear [Customer Name],
We regret to inform you that your order #[Order Number] will be delayed due to severe weather conditions affecting our shipping routes. The safety of our delivery teams and ensuring the quality of your order upon arrival are our top priorities.
We expect a delay of approximately [Time Frame] and will keep you updated with any changes. We apologize for any inconvenience this may cause and appreciate your understanding.
If you have any questions or concerns, please contact us at [Contact Information].
Thank you for your patience.
Warmly,
[Your Name]
Customer Support
[Company Name]
4. Custom Product Delay
Subject: Production Update on Your Custom Order #[Order Number]
Dear [Customer Name],
We are reaching out regarding your custom order #[Order Number]. Due to the detailed craftsmanship required for your personalized items, we are experiencing a slight delay in production. We now anticipate your order will be ready to ship within [New Time Frame].
We understand that you are eagerly awaiting your custom items, and we sincerely apologize for any inconvenience this may delay may cause. Our team is working tirelessly to ensure your order meets our high-quality standards and is dispatched as soon as possible.
For any queries or further assistance, please contact us at [Contact Information].
Thank you for your understanding and patience.
Best,
[Your Name]
Customer Service
[Company Name]
Dear [Customer Name],
We are reaching out regarding your custom order #[Order Number]. Due to the detailed craftsmanship required for your personalized items, we are experiencing a slight delay in production. We now anticipate your order will be ready to ship within [New Time Frame].
We understand that you are eagerly awaiting your custom items, and we sincerely apologize for any inconvenience this may delay may cause. Our team is working tirelessly to ensure your order meets our high-quality standards and is dispatched as soon as possible.
For any queries or further assistance, please contact us at [Contact Information].
Thank you for your understanding and patience.
Best,
[Your Name]
Customer Service
[Company Name]
5. International Shipping Delay
Subject: Important Update on Your International Order #[Order Number]
Dear [Customer Name],
We are writing to inform you of a delay in the delivery of your international order #[Order Number]. Due to current global shipping constraints, your order is now expected to arrive approximately [Time Frame] later than initially estimated.
We apologize for any inconvenience this may cause and are working closely with our shipping partners to minimize the delay as much as possible.
Should you have any questions or require further assistance, please reach out to us at [Contact Information].
We appreciate your patience and understanding.
Sincerely,
[Your Name]
Customer Care Team
[Company Name]
Dear [Customer Name],
We are writing to inform you of a delay in the delivery of your international order #[Order Number]. Due to current global shipping constraints, your order is now expected to arrive approximately [Time Frame] later than initially estimated.
We apologize for any inconvenience this may cause and are working closely with our shipping partners to minimize the delay as much as possible.
Should you have any questions or require further assistance, please reach out to us at [Contact Information].
We appreciate your patience and understanding.
Sincerely,
[Your Name]
Customer Care Team
[Company Name]
6. Technical Issue
Subject: Temporary Delay on Your Order #[Order Number] Due to Technical Issues
Dear [Customer Name],
We are currently experiencing a technical issue that has impacted the processing of some orders, including your recent order #[Order Number]. This has resulted in an unexpected delay, and we are now working diligently to resolve this issue.
We estimate your order will be delayed by [Time Frame]. We sincerely apologize for this inconvenience and are doing everything in our power to expedite your order.
For any immediate concerns, please contact us at [Contact Information].
Thank you for your understanding and patience.
Best wishes,
[Your Name]
Customer Service Department
[Company Name]
Dear [Customer Name],
We are currently experiencing a technical issue that has impacted the processing of some orders, including your recent order #[Order Number]. This has resulted in an unexpected delay, and we are now working diligently to resolve this issue.
We estimate your order will be delayed by [Time Frame]. We sincerely apologize for this inconvenience and are doing everything in our power to expedite your order.
For any immediate concerns, please contact us at [Contact Information].
Thank you for your understanding and patience.
Best wishes,
[Your Name]
Customer Service Department
[Company Name]
7. Logistics Issue
Subject: Update on Your Order #[Order Number] - Delay Due to Logistics Issue
Dear [Customer Name],
We regret to inform you that your order #[Order Number] is experiencing a delay due to a logistics issue. We are actively working with our shipping partners to resolve this matter and expect a delay of approximately [Time Frame].
We understand the importance of timely delivery and apologize for any inconvenience this may cause. Our team is committed to ensuring your order arrives as soon as possible.
If you have any questions or need further assistance, please don't hesitate to contact us at [Contact Information].
Thank you for your patience and understanding.
Sincerely,
[Your Name]
Customer Support Team
[Company Name]
Dear [Customer Name],
We regret to inform you that your order #[Order Number] is experiencing a delay due to a logistics issue. We are actively working with our shipping partners to resolve this matter and expect a delay of approximately [Time Frame].
We understand the importance of timely delivery and apologize for any inconvenience this may cause. Our team is committed to ensuring your order arrives as soon as possible.
If you have any questions or need further assistance, please don't hesitate to contact us at [Contact Information].
Thank you for your patience and understanding.
Sincerely,
[Your Name]
Customer Support Team
[Company Name]
A Final Word
When setbacks and delays happen, it's important to maintain excellent customer service. That's why knowing how to inform customer about delivery delay is crucial for your success. Remember the goal is to be apologetic, honest, and transparent with your customers.
When you use any of the templates here or create your own, use Magical to store them so all you have to do is call them up with one click. How simple is that? No more copying and pasting! Try it for yourself and see why the average Magical user saves 7 hours a week on repetitive tasks.
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