The best automated LinkedIn messaging tools will help you send personalized messages effortlessly, take monotonous chores off your hands, and even do background research before reaching out to a prospect. They save time, boost engagement, and more.
But you might wonder, “can I use automation on LinkedIn?” when there are so many stories out there of people getting banned for bots.
The short answer is yes, you can automate LinkedIn activities. But you need to do it right.
Put simply: you can’t send hundreds of messages in bulk. That’s sure to get your account suspended or canceled for spammy practices.
With that in mind, let’s look at a few different tools for LinkedIn automated messaging:
5 LinkedIn Automated Messaging Tools
1. Magical
Magical makes working on LinkedIn a breeze. Firstly, Magical makes it each to send personalized LinkedIn outreach messages by auto-populating those messages with details about your contact. You can also use Magical to pull data from LinkedIn into spreadsheets or databases like your CRM or ATS, all with a simple keystroke.
There’s no hefty setup required. Simply add Magical as a Chrome extension and create shortcuts for your most-used messages. It works great for automated LinkedIn messages, emails, and other messaging apps — across over 1M+ websites.
Magical is trusted by the likes of Disney, Uber, Netflix, Amazon, Etsy, and Airbnb. Just last week, Magical saved recruiters 7 months of time and sales teams 11 years of time. 🤯
How do I set up automated messages on LinkedIn with Magical?
Search for Magical in the Chrome extension store and then add it to Chrome. We’ll ask you a little about your intended use, and then you’ll be good to go!
We’ll start you off with a few common shortcuts — a connection request, referral, and outreach message to name a few. All you need to do is type // anywhere you type, select the shortcut you want to use, and Magical will fill your message without you typing.
Add the messages you frequently write as shortcuts, and we’ll keep them saved for you to use on the web whenever and wherever you need them. ✌
Important note: Magical also allows you to streamline your sourcing workflows from LinkedIn. Just open up your spreadsheet and the LinkedIn pages you want to pull from. Use // and automatically fill the sheet with details from your open tabs. You can also do the same thing in any internal database—like a CRM or ATS. It works the same for webforms, too.
2. Kaspr
Kaspr is an all-in-one prospecting tool that makes finding contacts and outreaching to them easy. It consists of a Chrome Extension and web app. Kaspr is popular with sales reps, recruiters and founders because it’s simple to get started.
Users install the Chrome Extension to find prospects that match their ICP on LinkedIn and enrich their contact data. This can be done profile by profile or automated in bulk from a list of contacts from a filtered search, group, post, or event.
Once saved to the Kaspr dashboard, there are a couple of options for LinkedIn automation. You can create workflows to send connection requests and subsequent messages automatically. The daily limit ensures you don’t go overboard.
It’s free to start with Kaspr (no credit card required), and you get one default LinkedIn cadence included in the freemium. After that, pricing starts from €45 per user per month, this Starter plan includes unlimited LinkedIn cadences, though.
3. Zopto
Perfect for sourcing leads if you’re in sales, Zopto is a cloud-based app that takes just a few minutes to set up. To use Zopto, you’ll need a LinkedIn Premium account or access to the LinkedIn Sales Navigator platform. And it’ll cost you upwards of $200 per month for a basic account—so it certainly doesn’t come cheap when you add everything up.
From the Zopto dashboard, you can automate your lead generation activities, manage multiple LinkedIn accounts, find new markets outside of your established network, and select the types of engagement you want to achieve for your LinkedIn outreach campaign.
Prospects are targeted after you define your ideal customer persona (ICP) using LinkedIn’s predefined categories. You can then run campaigns that automate connection requests, send sequential messages, generate profile views, or other actions. Then you track the results of your automated outreach campaigns in the dashboard.
4. Dux-Soup
Dux-Soup is an automated LinkedIn messaging and outreach tool, working as a Chrome extension. It lets you automate endorsements, profile visits, and connection requests.
Dux-Soup is great for both sales and recruitment professionals, and is popular with both newbies and senior LinkedIn marketers because it’s so easy to use.
After creating an account with Dux-Soup, you’ll receive a step-by-step email showing you how to set up the “Turbo” features. Turbo features are free for 14 days, after which you can choose from either a Free, Pro, or Turbo plan. Pro plans start at around $15 per month.
5. LinkedHelper
The LinkedHelper Chrome extension lets you automate LinkedIn connection requests, send messages to 1st-level connections, and create auto-responder messages for your 2nd and 3rd-level connections.
You can also save email campaigns and auto-follow profiles, which Dux-Soup can’t do. It’s great for both sales and recruitment reps with plans priced accordingly.
By opting in for a free trial, users can sign up for an instructional walk-through that explains how to use all the features and functions. After your 14-day trial, you’ll be looking to pay upwards of $15 per month—but longer subscriptions come at reduced prices.
Don’t forget: If you’re looking to speed up your LinkedIn messaging using personalized templates rather than going full-on bot 🤖 you should check out Magical. You get everything you need within a couple of keystrokes, and there’s no risk of being red-flagged.
(Plus, remember: Magical isn’t just a text expander. You can autopopulate spreadsheets, fields, and forms, and banish the drudgery of copy-paste in your workflows.)
Bonus tools for LinkedIn automation
It’s not just LinkedIn messaging that eats up your time. Social watching, content promotion, and listening can also take hours of your day. These bonus LinkedIn automation tools help you promote your content and glean the news that matters to you without the time drain.
1. Brandwatch
Made to assist with social media management, Brandwatch is bigger than a Chrome app. It’s a platform that tracks social post performance, schedules and publishes content to multiple platforms, tracks trends, and monitors brand engagement by tracking mentions.
It also has a bunch of analytics with over 600 trackable metrics for those who want to get into the nitty-gritty of social engagement.
In short, Brandwatch helps with listening, publishing, engagement, analytics, and reporting tools all from one platform. It’s a pretty big package—and pricing for the various levels of functionality is negotiated after a demo. Small businesses can opt for a stripped-down essential package that starts at $100 per month.
Note: There are loads of similar tools out there to help you automate your LinkedIn (and other social channel) posting. These include Buffer and Hootsuite to name just a couple.
2. Lempod
Lempod is an automated engagement tool for LinkedIn. It’s another Chrome extension. Lempod’s thing is to increase views of your LinkedIn posts with likes and comments from other LinkedIn users. This nudges the LinkedIn algorithm in your direction.
The reason Lempod has made it to this list is that reaching a larger audience with your content is crucial for recruiters who are promoting hiring posts and marketers who are aiming for inbound leads from their content. It goes hand-in-hand with effective messaging.
Posts are shared with interest groups called “pods.” These individuals like or comment, and thanks to their engagement, LinkedIn will pick up your post and share it with a wider audience. Being another Chrome extension means setup is simple. Just add it to your browser and start joining relevant pods. You can join multiple pods at the same time.
A final word on LinkedIn automation
Automation tools for LinkedIn aren’t “banned” as such, but you do need to be conscious of how you use them. Avoid spamming people—that’s just generally good advice—and put some authentic personality in your messages to create strong connections.
Enjoy playing with these tools, watching your LinkedIn messages get more responses, and seeing your network grow! And don’t forget to download Magical for free—the best way to make tasks disappear, on LinkedIn or wherever you’re doing your work.
