Looking to pull some new business in through email? ’Course you are! It’s why you’re searching for sales introduction email templates. Our advice? Go for it—it’s a great idea, and the numbers support your choice.
According to projections, more than half of the world’s population will use email by 2025. And CampaignMonitor’s research found that, for every dollar spent, email brings in an average ROI of $42. In other words, email is the perfect channel for sales outreach.
Need some inspiration for putting your own sales introduction email together? We’ve got you covered with nine templates for different situations.
How do you introduce yourself in sales?
In sales, sending an introduction email is a great way to make yourself known to potential customers—as many as 80% of customers prefer it when sales reps contact them by email. If you think about it, it makes sense, because email is the least invasive channel for contacting people (compared to, say, social media or cold calling).
How do you write an introductory email for sales?
If you’re planning to pen down an introductory email for sales, you’ll want to cover the following at a minimum:
Why you’re reaching out. What product/service are you pitching? And why should the recipient be interested in it? What problem of theirs does it solve?
Why you’re credible. Throw in some trust elements to establish credibility, like data from your original research, a mention of how you helped a similar company out, or details of your team’s expertise or your product’s exceptional performance.
The next steps. If the recipient is interested in your pitch, what action should they take? Should they reply to your email, or follow your Calendly link to schedule a demo? Make sure you end your sales email introduction with a clear call to action.
There are quite a few different approaches you can take with your sales introduction email. Here are a few examples to give you some inspiration.
For cold pitching your product
Shortcut trigger: -salesintro1
Hey First Name, I’m reaching out to tell you more about how we helped Industry companies like Company Name, Company Name, and Company Name get Benefits Product Name helps businesses like yours achieve Goal and Goal, by Function of Product. Our clients have seen Tangible Result in a span of Time Period by using our product. If you’d like to learn more, we can hop on a call. Simply let me know. Best regards, Your Name Job Title
Hey First Name, Just reaching out to introduce you to our new product, Product Name. We launched it to help businesses like yours improve Pain Point by Primary Benefit. Our clients have seen great success so far, achieving Key Metric as high as Result in just Time Period. We’re really excited about Product Name’s potential and would love to give you a free demo. Would you be interested in learning more? Sincerely, Your Name Job Title
I’m reaching out to you on behalf of our company, Company Name. We specialize in Service and have over a Timeframe's worth of experience in Industry.
Over the years, our Service services have helped leading brands like Company Name, Company Name, and Company Name achieve:
Benefits
Benefits
Benefits
So if you’re struggling with Pain Point or just want to achieve Key Metric, we’d love to help you out. Would you be interested in learning more? Let me know.
Hey First Name, Just reaching out to let you know about our new Niche service, which we’ve designed to help Industry businesses like yours achieve Benefits in as little as Time Period. We’ve already helped Company Name, Company Name, and Company Name reduce costs and improve their productivity by as much as Percentage. We can help you achieve similar results by Function of Product. Would you be interested in hearing more? Simply reply to this email and we can set up a time to talk.
Just reaching out because we’ve worked with Competitor customers before, who were put off by the unfriendly pricing structure (with hidden fees), unresponsive customer service, and lack of Key Feature. At Company Name, we’re offering Product Name that delivers Primary Benefit at a fraction of what Competitor costs. If you’re tired of Pain Point, you’ll love Key Feature and all the time it saves you. Interested in learning more? Let me know and we’ll schedule a quick demo for you.
Just reaching out because we’ve worked with Competitor’s customers in the Industry space before, who were unhappy with their poor service and lack of industry-specific expertise in Niche. Company Name has decades of experience in catering to Niche customers. We’ve helped companies like yours overcome Pain Point and Pain Point in as little as Time Period. Would you like to learn more? Let’s set up a time to chat.
Hi First Name, At Company Name, we’ve been working on a free tool—Free Resource Name to help Niche businesses overcome Pain Point. If you’re looking for an easy way to achieve Business Outcome, our tool might be just the thing you need.
Free Resource Name helps businesses like yours overcome Pain Point by Primary Benefit. It also helps businesses to Benefits.
Would you be interested in trying it out? You can sign up here any time:
URL
P.S. If you have any questions, just let me know by replying to this email.
Hey First Name, At Company Name, we work with a lot of fast-growing Industry companies that struggle with Pain Point and Pain Point. Does this sound like you? If so, you’ll be pleased to learn that we’ve just launched Product Name, which offers:
Benefits
Benefits
Benefits
Thanks to Product Name, many of our customers have achieved Business Outcome and Business Outcome.
If you set up a meeting in my calendar, I can talk you through it in a bit more detail: URL. Looking forward to connecting, Your Name Job Title
Hi First Name, Is your business struggling with Pain Point? We’ve worked with many fast-growing Niche companies like yours that have struggled to achieve Business Outcome. So, we started offering Service Name to help them achieve Primary Benefit. Since we started offering Service Name services Time Period ago, we’ve helped brands like {Company Name, Company Name, and Company Name achieve Tangible Result, Tangible Result, and Tangible Result. Would you like to learn more? If so, just hit reply, and let’s schedule a phone call. Sincerely, Your Name Job Title
Used right, email can be a very effective channel for bringing in new customers and growing your business. We hope you found our sales introduction email template collection helpful—feel free to use any of them if you need to! But, where you can, it’s a good idea to personalize your messages and customize them to your business. Good luck 😎
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