Ah, reminder emails. Those ever-important friendly pokes from behind the digital curtain which have been shown time and again to resurrect otherwise lost leads on life support. The right reminder email template can be the difference between never hearing from a prospect again, to closing the deal and scoring some commission.
There aren’t a ton of statistics on reminder emails for sales specifically, but their closest counterpart in the marketing world are cart abandonment emails. According to research done by the fine folks at Moosend, almost half (45%) of all cart abandonment reminder email recipients open these reminders, leading to 21% of them clicking back on track. And if you're wondering how many actually completed their purchase? Well, an impressive 10.7% waved goodbye to cart abandonment and sailed toward successful checkout conversions. Just imagine if you could get that type of success from your sales reminder emails. 🎉
That’s the goal we have for you today. And we have all the tips and templates you need to boost your response rate—right here, right now.
4 Essential Elements of Sales Reminder Email Templates
Before we get to all the different choices you have for templates, let's explore what makes these emails *tick* by discussing their essential elements:
Use an attention-grabbing subject line
They say first impressions last a lifetime; thus, getting your recipient to open that email in the first place is like scoring nirvana on Earth. Make it irresistibly clickable! Use emojis sparingly but creatively. 😜 Keep things moderately casual or playfully charming—whatever feels right for your unique voice.
Personalize the greeting
The art of remembering names works wonders offline as well as online, my friendley-doo-de-lies! (That’s what I call people whose names I can’t remember.) Reference your earlier conversations to provide the context of the conversation so far.
Be clear and concise
This is a reminder email, not some elaborate sonnet. Focus on delivering value quickly while maintaining that snazzy conversational tone you’ve been working so hard to get right.
Use a call-to-action
Never underestimate how downright satisfying pressing colorful buttons can be. Whether it’s to book another phone call or to place the order, a clear next step can inspire the recipient to take action now instead of later. (Because if it’s later, they’ll probably forget.)
Need a custom reminder email? Generate one instantly using AI
Have a specific scenario in mind? Use this Magical template generator to create a custom template for your reminder email. You can get specific with your prompt (for example, you can ask for 'an email template reminding a client about a sales proposal I sent three weeks ago’) and even choose the tone of voice you want to use. To generate an unlimited number of email templates, add the free Magical Chrome extension to your browser.
{{ai-generator="/ai-template-generator"}}
20 Sales Reminder Email Templates Ready to Personalize
Look for the right template to match your situation, and save it as a shortcut in Magical to call it up anytime you need it with a simple keyboard trigger. (Type “//” in your email to see a list of all your saved message templates.) Magical will automatically personalize the template with your recipient’s details, so you can fire it off in the time it takes to take one sip of your morning coffee.
Template #1: The Resource Lifeline
This email is perfect to impress new free trial users by providing them valuable resources, offering personalized support and paving the way for a long-lasting relationship.
Dear [Contact Name],
It came to my attention that you have recently subscribed to our free trial. I would like to provide you with some helpful resources to help you get started with [Product/Service Name]:
- Resource 1
- Resource 2
- Resource 3
If you have any queries or trouble finding a specific feature, please don't hesitate to reach out. I'm always ready to assist you.
Best Regards,
[Email signature]
Template #2: The Pain-Point Doctor
This email works wonders in showcasing empathy and understanding towards your recipients' industry struggles while proactively offering a helping hand.
Dear [Contact Name],
I trust this message finds you well. I would like to take a moment to discuss a significant issue that affects your industry and how I can assist you with [pain point].
Would be useful if I schedule a time for us to discuss any concerns you may have? Would [day] at [time] work for you?
Thank you for your attention to this matter.
Best Regards,
[Email signature]
Template #3: Post-Event Follow-Up Reminder
This email is excellent for reconnecting with contacts from events, highlighting your expertise and initiating detailed discussions about what your company can offer to address their concerns.
Dear [Contact Name],
It was a pleasure speaking with you at [Event Name], and I am grateful for your interest in [Your Company Name].
As promised, I am sharing information about [something specific you discussed at the event]. From my experience at [Your Company Name], I am aware that startups like yours often face challenges with [pain point]. Our company has aided [X number] firms resolve this issue, and I believe we could do the same for [Contact's Company Name].
Would you be open to a call to discuss your company's needs in detail? If so, would [date] at [time] be convenient for you?
Thank you for your consideration.
Best Regards,
[Email signature]
Template #4: The Idea Spark Plug
This email is designed to pique your recipient's interest with the promise of sharing new ideas and beneficial solutions, paving the way for meaningful conversations.
Hello [Name],
I hope you're doing well. I wanted to connect with you because I have more ideas to help your business with [benefit].
If it's convenient for you, I would love to schedule a call next week to discuss these ideas in more detail. Please let me know if this works for you.
Thank you, and have a great day!
Best regards,
[Your Name]
Template #5: The Post-Call Collaborator
This email reinforces the connection made over a call and lays down the foundation for potential collaboration by offering a demo to further illustrate your company's capabilities.
Dear [Contact Name],
Thank you for the call earlier today! I gained valuable insight into [Contact's Company Name], and I believe there is an opportunity for us to collaborate.
If you are interested, I would be pleased to arrange a demo on [date] at [time]. Please let me know if you would like to proceed.
Thank you for considering this opportunity.
Best Regards,
[Email signature]
Template #6: The No-Nonsense Choices
This email acknowledges the recipient's busy schedule and offers a concise message and multiple options for them to choose from–respecting their time while keeping things moving forward.
Hi [Name],
I hope you're doing well. I understand that your inbox is probably flooded, so I'll be brief.
Please let me know how you'd like to proceed by choosing one of the following options:
- Please remove me from your contact list.
- I'm interested, but now is not the right time.
- I'm interested and can respond soon.
Thank you, and have a great day!
Best regards,
[Your Name]
Template #7: The Simple Check-In
This email serves as a gentle nudge to re-engage the recipient by offering assistance, addressing their concerns, or answering any questions that may have arisen since your last conversation.
Hi [Name],
I hope this email finds you well. I wanted to check in with you to see if you had any questions or concerns about our previous conversation.
Please feel free to let me know your thoughts or any updates on your end. I'm here to help and support you in any way I can.
Best regards,
[Your Name]
Template #8: The Thoughtful Follow-Up
This email aims to add value to the recipient's experience by sharing insightful content tailored to their industry or interests.
Hello [Name],
I hope this email finds you well. I know how busy you are, and I don't want to take up too much of your time.
I am sharing this valuable piece of content with you that would be beneficial for your {{industry/interest}}.
{{Content link}}
I would love to hear your thoughts on it if you get a chance to check it out.
Best regards,
[Your Name]
Template #9: The Pro-Active Reminder
This email demonstrates attentiveness to the recipient's actions and provides the perfect opportunity for you to address their concerns or queries.
Hi [Name],
I noticed that you opened the email I sent last week and wanted to check in if you had any questions.
If you're available, I’d love to follow up with you today to discuss how {{Your business name}} could assist {{Prospect company}} with {{Industry pain point}}.
Let me know if {{Provide two options}} tomorrow works for you.
Looking forward to speaking with you soon.
Best regards,
[Your Name]
Template #10: The Persistent Problem Solver
This email demonstrates respectful persistence while highlighting the potential value your company can bring.
Hi [Name],
I completely understand if you're busy. However, I wouldn't be reaching out again if I didn't think {{Your company}} could help {{Prospect company}} solve {{Industry pain point}} and provide {{Product benefits}}.
Can we schedule a call so I can walk you through how our product can help you achieve your goals?
Best,
[Your Name]
Template #11: The Reminder Recap
A recap can be a great way to remind a prospect to follow-up without actually having to call out that you’re reminding them to follow up.
Hi [Name],
It was great speaking with you the other day!
I just wanted to summarize what we talked about:
- Attached are the slides from our presentation, in case you'd like to share them with your team.
- Here's a full transcript of our conversation.
- I found a couple of reports that relate to the issues we discussed: {{Link}} and {{Link}}
If you have any further questions or would like to discuss anything further, please don't hesitate to reach out to me.
Have a fantastic day!
[Your Name]
Template #12: The Interest-Based Connector
This email helps establish a personal connection and rapport with your recipient by sharing resources based on their interests. Personal first, business second.
Hi [Name],
I hope you're doing well. I remember you mentioning your love for trying new sports, and I stumbled upon this group that organizes curling lessons in Chicago. They have a league that gets together once a week. I thought you might be interested in checking it out:
{{Link to Resource}}
Also, I wanted to check in and see how your project is coming along. Let me know if there's anything I can help with.
Take care,
[Your Name]
Template #13: The Respectful Fallback
This email conveys a considerate understanding of the recipient's decisions while leaving the door open for potential future collaborations.
Hi [Name],
I hope this email finds you well. I wanted to quickly touch base and follow up on our previous conversations.
If {{Prospect company}} has decided to pursue other options to address {{Industry pain point}}, I completely understand.
However, if there are any changes in the future or if you’d like to revisit our solution, please don’t hesitate to reach out to me.
Thank you for your time and consideration.
Best regards,
[Your Name]
Template #14: The Cordial Closer
This email communicates that the sender will close the file after repeated attempts to engage, giving ‘em one more chance to respond.
Hello [Name],
I hope this message finds you well. I wanted to touch base one last time regarding {{value proposition}}.
If I don't hear back from you, I'll assume the timing isn't right and close your file. However, please keep in mind that my door is always open if you have any questions or if you decide you're interested in learning more about how {{Your company}} can help you address {{Pain point}}.
Take care,
[Your Name]
Template #15: The Genuine Connect
This email acts as a non-intrusive follow-up on previously shared content, seeking the recipient's opinion and showcasing genuine interest in their thoughts without any sales pitch.
Hi [Name],
I wanted to follow up with you and see if you had a chance to check out the article on [topic] that I sent over. I completely understand if you've been swamped lately and haven't had the time to read it yet. But it made me think about [connection to their company].
Don’t worry—I’m not trying to get you to buy anything or anything weird. I legitimately just want to hear what you think.
Let me know,
[Your Name]
Template #16: The Confused Question
This puts the ball in their court. You’re asking them for direction, rather than waiting for them to follow up, which might just do the trick to get a response.
Hello [First Name],
Any updates regarding our next steps? Not sure what other actions I can take. Please let me know if you need any further information or clarification from me.
Thanks for your help.
Best regards,
[Your Name] P.S. Here’s what our current clients are saying:
[Testimonial]
Template #17: The Flexible Reminder
This email showcases understanding and empathy towards the recipient's busy schedule while offering flexible options for reconnecting.
Hi [First Name],
This is [Your name]. I hope this message finds you well. I wanted to touch base regarding our previous conversation about [Objective discussed before]. I understand that things can get busy with work and family, so I wanted to follow up and see if you are still interested in learning more about how we can help you with this.
If you are, I am more than happy to schedule a call at a convenient time. Whether it's before or after business hours or even on the weekend, I am flexible and willing to work around your schedule.
Please let me know if you are still interested in learning more, and if so, when would be a good time for us to chat.
Best regards,
[Your Name]
Template #18: The Post-Meeting Reminder
After a meeting is the best time to remind the prospect of any items or actions you need from them. Send this off quickly for the best results.
Hi [First Name],
I hope this message finds you well. It was great to meet with you earlier today. As promised, I wanted to follow up and provide you with the materials and notes we discussed during our meeting:
- [Asset 1]
- [Asset 2]
- [Asset 3]
In order to get started, there are still a few things that I will need from you. Please let me know if you can provide me with the following:
- [Asset 1]
- [Asset 2]
- [Asset 3]
Thank you, and I look forward to hearing back from you soon.
Best regards,
[Your Name]
Template #19: The Multi-Channel Mixer
This email follows up on a voicemail message to ensure the recipient receives your communication.
Hello [First Name],
I hope this email finds you well. Earlier today, I left you a voicemail, but in case email is more convenient for you, I wanted to reach out this way.
I wanted to connect with you about [Explain your purpose in more detail]. As a [Your position] at [Company name], I have helped many clients solve [pain point].
I would love to discuss your specific needs and give suggestions on how we can help you achieve [Desired result]. If you have any questions or would like to schedule a call, please feel free to reply to this email or give me a call back at [Phone number].
Thank you for your time.
Best regards,
[Your Name]
Template #20: The Double Outreach Reminder
Nothing special, but this email reinforces a voicemail message to increase the chance of a successful response.
Hi [First Name],
I recently left you a voicemail but wanted to touch base with you via email as well.
My purpose for reaching out to you is [Explain the purpose of the email]. I believe that this could be a great opportunity for you, given that [Provide a reason why this opportunity would be valuable to the recipient].
As mentioned in my voicemail, I will try reaching you again on [Date and time]. However, please feel free to contact me at [Phone number] or simply reply to this email at any time.
Best regards,
[Your Name]
3 Best Practices for Sending Sales Reminder Email Templates
Ready to fire off your reminders? Hold on there—there are three more things you should keep in mind before you hit the send button.
- Know your audience: How well do you know the good folks on the other side of those screens? The better you understand their needs and pain points, the more likely it is that your email will strike a chord with them. Spend a few minutes researching their company or industry, personalizing each message to address specific concerns, and getting to know their online personas.
- Use a conversational tone: Channel warmth and use casual language like a regular ol’ human being. (Hello, friendly contractions!) and keep jargon at bay, or you’ll risk scaring off potential contacts with intimidatingly serious vibes. 😨
Use Magical to send reminder emails faster. Magical is a free Chrome extension that can help you save an average of seven hours a week on repetitive messaging. Just save your favorite templates in Magical and you can call them up anywhere, anytime in less time than it would take to copy and paste. Magical instantly personalizes the details, and even lets you draft new messages using the latest AI tech.
