Boomi

Key Features

No-build automations for autofill
Integrate any two sites—no integrations or APIs needed
Automation visualizer
Fill personalized templates with data from any site
Use AI prompts and rules to transform or modify the state of website info

Boomi offers a visual, drag-and-drop UI that allows users to build integrations quickly
Use pre-built connectors for popular applications
AI capabilities help users build and manage integrations faster
Flexible deployment options

Pros

Automates data entry tasks—even between websites and apps the competitor can’t connect
Easy to use, even if you’re not tech savvy
Doesn’t require any admin privileges or IT approval to use
Securely transfer data without it ever leaving your computer

Automations do not require a “human in the loop” once set up
Pre-built connectors for automating workflows between 100s of popular apps
Scalable workflows can handle both simple and complex workflow automations

Cons

Only works in Chrome, Edge, and Slack
Automations require “human in the loop”

Doesn’t easily work on apps or websites without pre-built connectors
Steep learning curve
Performance can be impacted by complex or high-volume integrations

Pricing

Affordable pricing options for every company size. See pricing.

Enterprise: Over $8,000/month

Why choose Magical over other RPA tools?

See why 700,000+ users at 50,000+ companies use Magical to automate their data entry tasks.

FEATURES

iPaaS Solutions

Price

$$$

$$$$$

Set-Up Time

1 hour

3+ days

Low Maintenance

Requires little to no ongoing technical maintenance.

Requires technical skill to set up and maintain.

No-Build Automations

Forget coding, help docs, or complex workflow builders. Magical’s AI-powered, no-build solution automates tasks as you work.

Manage Teams

Create teams to share automations with specific users.

App Integrations

Connect any two sites on the web. No implementation or API required.

Only works with 6,000 apps

Automation Visualizer

Visualize and build your own custom automations.

Enterprise-grade security and governance

Get custom security assessments and advanced AI controls.

Personalization Actions

Automatically fill placeholders in your templates using data from any site.

Transfer Actions

Move information from any website to a spreadsheet or web app.

Transfer from Custom Sites

Use info on custom websites in your workflows, without building integrations.

PDF Extraction Actions

Extract specific data from a PDF to use in automations. (Coming soon.)

Transform Actions

Use info on custom websites in your workflows, without building integrations.

Template Actions

Use templates anywhere to send messages or expand text.

AI Actions

Generate messages or text anywhere with AI Assist and AI Reply.

Enrichment Actions

Enrich the info you use in your automations.

How Magical works

Ambient learning

Magical uses machine learning and AI to understand user activity, an individual’s or an entire company’s, and creates one-click automations to help the user complete the task in the future.

Self-serve automation

Users can easily create one-click automations between any app—no code required. No more switching between all your tabs and boring repetitive work, we’ll do them for you.

Built for enterprise scale

Our local and no-code approach to automation helps maintain the highest levels of security and privacy for you and your team.

Secure | SAML SSO | SOC2 Type II | AI Controls

Learn more