Magical vs. Automation Anywhere

Automation Anywhere is an enterprise-first company that develops robotic process automations at scale. Can Magical compete at the higher end?
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Automation Anywhere

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Automation Anywhere

Key Features

  • Cloud-native architecture
  • Bot Store for pre-built automations
  • IQ Bot for cognitive automation
  • Built-in analytics with Bot Insight
  • Web-based control room

Pros

  • Easy to use, even if you’re not tech savvy
  • Set up Magical in hours, not weeks
  • Securely transfer data without it ever leaving your computer
  • Enterprise-grade security and governance
  • Scalable cloud platform
  • Strong security features
  • Good for handling unstructured data

Cons

  • Only works in Chrome, Edge, and Slack
  • Automations require “human in the loop”
  • More expensive than other competitors
  • Some users report stability issues and difficulty with maintenance

Pricing

  • Affordable pricing options for every company size. See pricing.
  • Enterprise: $875-$1000+ per bot per month.

Why choose Magical over other RPA tools?

See why 700,000+ users at 50,000+ companies use Magical to automate their data entry tasks.
FEATURES
Magical logo
RPA Solutions
Price
$$$
$$$$$
Set-Up Time
1 hour
3+ months
Low Maintenance
Requires little to no ongoing technical maintenance.
Requires technical skill to set up and maintain.
No-Build Automations
Forget coding, help docs, or complex workflow builders. Magical’s AI-powered, no-build solution automates tasks as you work.
Manage Teams
Create teams to share automations with specific users.
App Integrations
Connect any two sites on the web. No implementation or API required.
Automation Visualizer
Visualize and build your own custom automations.
Enterprise-grade security and governance
Get custom security assessments and advanced AI controls.
Personalization Actions
Automatically fill placeholders in your templates using data from any site.
Requires additional set-up, depending on platform.
Transfer Actions
Move information from any website to a spreadsheet or web app.
Requires additional set-up, depending on platform.
Transfer from Custom Sites
Use info on custom websites in your workflows, without building integrations.
Requires additional set-up, depending on platform.
PDF Extraction Actions
Extract specific data from a PDF to use in automations. (Coming soon.)
Requires additional set-up, depending on platform.
Transform Actions
Use info on custom websites in your workflows, without building integrations.
Template Actions
Use templates anywhere to send messages or expand text.
AI Actions
Generate messages or text anywhere with AI Assist and AI Reply.
Enrichment Actions
Enrich the info you use in your automations.

How Magical works

Ambient learning

Magical uses machine learning and AI to understand user activity, an individual’s or an entire company’s, and creates one-click automations to help the user complete the task in the future.

Self-serve automation

Users can easily create one-click automations between any app—no code required. No more switching between all your tabs and boring repetitive work, we’ll do them for you.

Built for enterprise scale

Our local and no-code approach to automation helps maintain the highest levels of security and privacy for you and your team.

Secure | SAML SSO | SOC2 Type II | AI Controls

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Why Users Prefer Magical to Other RPA Tools

Physicians and nurses love efficient data entry

TCPA uses Magical to streamline EMR data entry.

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WebPT therapists save time with Magical

WebPT uses Magical to provide exceptional patient experience.

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Magical love from our magicians

AUTOMATE
“Magical saves me a minimum of 30 minutes a day. And if I’m able to get even 10% more done in that time… that’s a huge gain.”
Magical has made updating my medical records take a fraction of the time.
Zeyla B.
Physical Therapist @ Therapydia
I have tried several apps and extensions but nothing has been this effective and worked so seamlessly.
Mohammad A., MD
Physician @ Digital Nomad Health
We save 10 hours per week using Magical to speed up auto completion of forms and records in our patient lab portal.
Eric B.
Business Ops @ Rupa Health