Automation Anywhere

Key Features

No-build automations for autofill
Integrate any two sites—no integrations or APIs needed
Automation visualizer
Fill personalized templates with data from any site
Use AI prompts and rules to transform or modify the state of website info

Cloud-native architecture
Bot Store for pre-built automations
IQ Bot for cognitive automation
Built-in analytics with Bot Insight
Web-based control room

Pros

Easy to use, even if you’re not tech savvy
Set up Magical in hours, not weeks
Securely transfer data without it ever leaving your computer
Enterprise-grade security and governance

Scalable cloud platform
Strong security features
Good for handling unstructured data

Cons

Only works in Chrome, Edge, and Slack
Automations require “human in the loop”

More expensive than other competitors
Some users report stability issues and difficulty with maintenance

Pricing

Affordable pricing options for every company size. See pricing.

Enterprise: $875-$1000+ per bot per month.

Why choose Magical over other RPA tools?

See why 700,000+ users at 50,000+ companies use Magical to automate their data entry tasks.

FEATURES

RPA Solutions

Price

$$$

$$$$$

Set-Up Time

1 hour

3+ months

Low Maintenance

Requires little to no ongoing technical maintenance.

Requires technical skill to set up and maintain.

No-Build Automations

Forget coding, help docs, or complex workflow builders. Magical’s AI-powered, no-build solution automates tasks as you work.

Manage Teams

Create teams to share automations with specific users.

App Integrations

Connect any two sites on the web. No implementation or API required.

Automation Visualizer

Visualize and build your own custom automations.

Enterprise-grade security and governance

Get custom security assessments and advanced AI controls.

Personalization Actions

Automatically fill placeholders in your templates using data from any site.

Requires additional set-up, depending on platform.

Transfer Actions

Move information from any website to a spreadsheet or web app.

Requires additional set-up, depending on platform.

Transfer from Custom Sites

Use info on custom websites in your workflows, without building integrations.

Requires additional set-up, depending on platform.

PDF Extraction Actions

Extract specific data from a PDF to use in automations. (Coming soon.)

Requires additional set-up, depending on platform.

Transform Actions

Use info on custom websites in your workflows, without building integrations.

Template Actions

Use templates anywhere to send messages or expand text.

AI Actions

Generate messages or text anywhere with AI Assist and AI Reply.

Enrichment Actions

Enrich the info you use in your automations.

How Magical works

Ambient learning

Magical uses machine learning and AI to understand user activity, an individual’s or an entire company’s, and creates one-click automations to help the user complete the task in the future.

Self-serve automation

Users can easily create one-click automations between any app—no code required. No more switching between all your tabs and boring repetitive work, we’ll do them for you.

Built for enterprise scale

Our local and no-code approach to automation helps maintain the highest levels of security and privacy for you and your team.

Secure | SAML SSO | SOC2 Type II | AI Controls

Learn more