When to use it: When your messaging isn’t working or you’re building your outbound messaging for the first time. It’s a great way to get your prospects to open up and share valuable information that will help you understand your market better. You’ll also find that it tends to open up conversations that lead to meetings anyway.

When to use it: The last email in your sequence. Break-up emails are a debated topic but this one is worth testing because, at the very least, you’re getting valuable information on how to improve your messaging from the only source that matters… your prospects!!! And while, yes, this email is an ask without giving anything in return, the response rates tend to be high because people want to give you their expert opinion.

When to use it: As a bump email (response to a previous email) midway through your sequence. The goal is to build trust and credibility by providing a helpful resource, related to the problem you solve, from a source other than your own company (i.e. a 3rd party).

When to use it: When a prospect no-shows you or is ghosting you mid-sales cycle. Have your manager send this one. The gift card sentence is optional. A/B test to see how it lands with your prospects.

When to use it: When you get an “Out of Office” email reply. See if the prospect left the name of who to reach out to while they’re away in their email. Then send this template to that person.

When to use it: We all get “Not interested” replies. Most people just ignore them or worse, try to handle the objection over email… when was the last time that worked??? Instead, look at the prospect's LinkedIn and find the last company they worked at. Then send this simple template with the goal of getting a referral to that company.

When to use it: When you’re sending an initial email to a prospect but can’t find anything relevant to personalize on. Find their direct reports on LinkedIn. Then frame your email around them to catch the prospect's attention.