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Hello! It's Leslie Douglas here. I always believe you should try to negotiate face to face or on the phone, but there are times you have to make due with written communication. Here is a collection of email templates that I use. You can also use them as a call framework too!! You already know there are no silver bullets in sales, so just a heads-up: These examples are straight from my own experiences, and they've worked wonders for me. Please take 'em, finesse 'em, make 'em yours!!
Time is often a competition of priority for business operators. There's no way to make more of it for your prospect, but you can help them realize and recall the reason they were looking to solve their problem in the first place.
TRIGGER
-obj-no-time
CONTENT
Hey <First Name>,
I appreciate your transparency and know how valuable every extra minute is. When we initially started this project you were looking to achieve <Goals> and you mentioned there is a path to that based on our discussions.
Curious if your concerns about time are around the time to continue vetting this solution, or the time to implement? Or something else entirely?
Given the significant effort you’ve already put into this project, I believe a brief huddle could be very productive to explore potential ways to expedite the process.
Please let me know if <date> at <time> would work for you
Great salespeople often build great champions, even when they work for your competition. The prospect needs to know that you’re aligned with helping solve their challenges, and not there to simply ask for their time.
TRIGGER
-obj-current
CONTENT
Hi <First Name>,
I’m glad you haven’t run into an issue with <current solution> yet.
Oftentimes when I speak to our clients that have switched from <curent solution> they typically mention <issue with current solution> as being one of the most common reasons they initially considered an alternative.
Before I let you go, I’m curious - how do you typically handle it when <issue with current solution > happens and it results in <negative outcome>?
Worth hopping on a quick call to talk about how we could potentially help?
Making someone feel welcome and heard is important when a new stakeholder enters the conversation. This is especially true when you know the new stakeholder could potentially block your solution. Oftentimes, these stakeholders have the potential to be great future champions if you can tap into their priorities and how you can align with them.
TRIGGER
-obj-new-stakeholder
CONTENT
Welcome <First Name>
It's great to have you on board, and I'm looking forward to working with you to ensure we meet your organization's needs effectively.
To bring you up to speed, we've been discussing [problems]. Your insights and perspective are invaluable as we continue to tailor our solution to best align with your goals and requirements.
I recommend we schedule a call at your earliest convenience to provide a comprehensive overview of our proposed partnership and address any concerns you may have.
Looking forward to collaborating,
<My Name>
The first thing I think of when combating pricing objections is 1. Really understanding the objection 2. Determining if there’s an objection behind the objection. 3. Isolating the objection(s). So, for something like this I would start by asking a question.
TRIGGER
-obj-expensive
CONTENT
Hi <First Name>,
I appreciate your consideration of the investment required for a solution to help solve <problems> at <company>.
When you mention that our offering might be “too expensive,” could you help me understand more specifically what concerns you have?
This could be about current budget constraints, needing more details on our pricing structure, or perhaps exploring a more cost-effective option to meet your needs.
Magical allows you to personalize these templates with your recipients information like
With Magical, you can save any text you type repetitively as a template in Magical and expand the template automatically when you work. Download our Sales prospecting templates to get these templates out of the box.
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