The Power of Teams in Magical (Examples & Case Studies)

Earlier today, Magical announced new team features which allow coworkers to share their top-performing automations, productivity tricks, and message templates across departments. (Multiplayer mode: unlocked. 🕹) But while hearing about the power of teams is one thing—here at Magical, we always say that “seeing is believing.”

Keep reading to get step-by-step instructions on how to set up your team faster than you can defrost a breakfast burrito. But first, let’s dig into some examples and case studies that show how you and your coworkers can save a whopping average of seven hours per week when you set up a team in Magical. 

(That’s, uh, a lot of breakfast burritos.)

How do you make every employee as productive as your #1 performer?

On almost every type of team imaginable, you can divide employees into three categories. There are the low performers—these are the people who are new to the team, or are struggling to keep up with everyone else. (Think junior sales reps, for example.) There are the mid-performers, who are able to hit their goals consistently and provide a baseline of expectations for the rest of the team. (Senior sales managers reps would fall here.)

And finally, there are the top-performers. These are the people who go above and beyond to outperform everyone else on the team. In many cases, there’s only one person at the tippy-top. (On a sales team, this would be the top salesperson who brings in more commission than anyone else.)

Here at Magical, we think of these top performers as unicorns. 🦄

Normally, these top performers can’t spend all their time helping coworkers out of the goodness of their unicorn hearts. Which means, unfortunately, there’s no easy way for the rest of the team to learn their super productive habits and tactics.

…Until now.

This customer support team is using Magical to build a team of top performers (saving 25,000+ hours)

Here’s the amazing thing: when you set up your team in Magical, you can make every employee as successful as your top performers by automatically sharing their productivity tricks, tools, and messages with everyone else on the team. 

A perfect example of this is Emely. Just a few months ago, Emely was new to her customer support team and struggling to keep up:

“There’s a specific timeframe goal after each call. I cannot multitask, so it was taking me a lot of time to finish up notes after every call. It finally got to the point where this was having an impact on my stats and having a domino effect on other parts of my job.”

But after a coworker invited her to join the team’s shared workspace in Magical, things quickly turned around for Emely. Suddenly, she had access to all the same messages and automations that the top performers on her team were using.

“I’ve saved about 30 hours so far using Magical. When I saw that, I was like: ‘Woah.’ My stats have improved, I’ve gotten more of the job down because of it. That means more opportunities, too.”

Now, Emely is just as productive and successful at her job as the top performers on her team. And she’s not the only one, either. This customer support team has saved an absolutely jaw-dropping 25,000+ hours using Magical so far. (And that number keeps growing every day.)

(Editor’s Note: Want to learn more about how customer support teams are using Magical to save time? Check out the Magical for Customer Support Webinar to get more insights—happening February 16, 2023 at 10AM PT.)

Three other teams supercharging productivity with Magical today ⚡️

When a team starts using Magical together, we’ve seen each coworker using the app save a truly staggering average of seven hours per week. Wondering how that’s possible? We had questions too—that’s why we chatted with three more teams who were already saving this amount of time using the app…

1) The team at Freshworks is using Magical to increase sales by up to 10%

Take Lee Marcus, Mid-Markets Account Executive from Freshworks. Because he works on commission, he’s always looking for ways to improve by learning from his coworkers what messages, phrases, or templates have worked best for them closing a sale. By creating a library of templates for his department and inviting his team to use Magical, now everyone has access to the company's collective knowledge and expertise. The result? Lee and his teammates have seen an increase of productivity and sales of up to 10% since using Magical.

“Sharing best practices makes everybody better. What’s cool about Magical is that if I have a really good email template, I can just put it in there and instantly share it with everyone… It’s a way to put a best practice into place and cement it so other people on my team can use it too.”

(Editor’s Note: Want to learn more about how the sales team at Freshworks is using Magical? Check out the full Freshworks case study. You can also attend our Magical for Sales Webinar to get more insights—happening February 16, 2023 at 10AM PT.)

2) The customer service team at DHL is using Magical to save 8,000+ hours tracking packages and messaging customers

Yanavuth Suos is a Customer Claims Department Team Leader at DHL who discovered that Magical could help him get the estimated delivery time on shipments more quickly for customers while he had them on the phone. In order to find this information, he had to pull data like the sender’s location and the recipient’s location from one internal system and enter it into another. Once he discovered that Magical could do this for him? He set up the automation for the entire team—saving everyone up to seven hours a week.

“You have to be quick at handling a claim in customer service. Teaching the rest of the team a time-saving trick like this, because they do it so much every single day… It really has been life-changing for employees.”

(Editor’s Note: Want to learn more about how the customer service team at DHL is using Magical? Check out the Magical for Customer Support Webinar to get more insights—happening February 16, 2023 at 10AM PT.)

3) The healthcare team at TCPA is using Magical to save over 100,000+ hours of documentation

When you set up a team in Magical, variables get instantly shared with your coworkers so everyone can easily personalize their messages or set up a data transfer. For example, Dr. Laurence Beer, Medical Director, Compliance at the Transitional Care Physicians of America (TCPA) uses variables to label pieces of patient data like {Blood Pressure} or {Age}. This way, he can easily add these bits of info to his notes after a consultation. Now, his team of 65+ physicians and nurses can use the same shortcuts without any setup.

“I use Magical 100% of the days I work. I definitely use the variables—I was using them just 20 minutes ago. Personally, Magical saves me about an hour a day. Across the company, it’s saved us thousands of hours at this point.”

(Editor’s Note: Want to learn more about how the healthcare team at TCPA is using Magical? Check out the full TCPA case study.)

Every team has productivity tricks just waiting to be shared

Here’s the thing: there’s someone like this on pretty much every type of team at every type of company. On a customer service team, it’s Emely who always manages to answer 5X as many support tickets as anyone else. On a recruiting team, it’s Liv who somehow manages to fill open job positions in half the average timeframe. Heck, even on a team of nurses and doctors? There’s someone like Dr. Laurence who sees an extra two patients a day and always has flawless notes to back up every consultation.

These unicorns have hit on a better way of working. They know the fastest way to accomplish a task. They know the right words to use in the messages they send. And they know how to put it all together in a way that can’t easily be explained to every new coworker.

Now, every member of the team can be as productive as the #1 performer. 

(Just imagine… a team full of unicorns. 🦄🦄🦄)

To try to make this happen, the team here at Magical asked ourselves a couple of questions: 

• What if the top performers didn’t have to explain how they managed to be so productive? 
• What if anyone on the team could simply see the top workflows of their coworkers and easily put them into action? 

Suddenly, everyone on the team would be able to see what works best and use those productivity tricks to improve their own performance. No extra training or time would have to be spent on learning how to perform better—it would all be accessible and available at every team member’s fingertips.

And here’s the really cool part: the top performers on each team would be able to improve their performance as well, using productivity tricks even they didn’t know about. It would be an actual win-win situation! (The phrase “sharing is caring” has never felt more resonant.)

This is the vision we had when we started to create teams in Magical. Since then, we’ve seen an incredible response from a wide range of teams at companies like Amazon, Vistaprint, The Economist, UPS, Allstate, Headspace, Six Flags, Paramount, Airtable, Apple, ZoomInfo, Tinder, Nike, Home Depot, WebMD, Redfin, and more.

The future of collaborative productivity is here

In the future, productivity tricks that one person on your team (like Yanavuth above) has uncovered will be suggested to the entire team without needing anyone to share them. Users on the same domain will start to get suggestions on how to automate their workflows based on the behavior of the rest of the team and the anonymized behavior of all Magical users. This is something we’re calling ambient automation.

Get started with teams in Magical for free

Note: please install Magical using your company domain (e.g. claire@getmagical.com). Personal emails like gmail can’t be used for Magical workspaces or teams at this time.

1. Sign up for Magical here with your company domain (skip this step if you have already installed Magical).
2. Navigate to your workspace and click the Create team button from the left-side navigation. Give your team a name and a fun logo.
3. On the next screen, you will be prompted to select shortcuts from your personal workspace to share with this team. If you choose to skip this step, you can also navigate to your personal shortcuts and click Share in the top right corner of any shortcut.
4. Invite your team to Magical and have them join the team you created. They can use any shortcut within this team by using the slash slash command when they type.

For more instructions, please visit our getting started guide for Magical workspaces and teams.